Twitter is virally catching up not only in the younger generation but also in the corporates. Last month when i was at the Enterprise 2.0 conference I was surprised to see how many people were on twitter throughout the conference. It comes from the basic concept of curiosity, people want to know what people are doing?. There have been a lot of discussions around why twitter is useful etc.  especially in an enterprise for better collaboration, remote working and distributed development.

That said, I think that the twitter has a lot of potential beyond being looked at as a simple find & follow type service. Certain concepts that would be interesting to explore would be

  • E-commerce via twitter :  Imagine you paying someone via twitter like paypal.(yes, I’m sure the first thing that would come to peoples mind would be security, but I am sure with deeper thinking there should be a mitigation of all the threats).
  • Twitter ads: Contextual ads specific to words in a tweet.
  • Media twitter: how about a photo tweet? or a video tweet?
  • Quick support application : this could be used in places where answers to training questions etc.
  • Back-end application : There are a lot of application of the data collected by twitter which could benefit the enterprise for eg.
  • status reports being generated via twitters
  • agile development methods could benefit getting daily status via twitter
  • with a powerful search one could find experts and get aggregated information on a specific topic/project

I’m not sure if all these ideas make complete sense in the market but it surely gets me thinking more about twitter and the hidden potential.